THE BOTTOM LINE
Merch is a key source of revenue for artists. Platforms make it easier for fans to access music and, as a result,a much broader range of opportunities to engage your fan base.
With merch sales skyrocketing, now is the time to make a statement and take a deep dive into merch. While band tees continue to be a key revenue driver, let's not forget about the bigger picture. Indie Artists' merch sales have grown by a whopping 20% in the last year, with Gen Z contributing to 40% of those online sales. Music merch sales at live events have increased by 15%.