CREATE A MEMORY
Events and festivals thrive on the collective sentiment of the attendees.A sense of union and presence, an "I was there" feeling incentifies attendees to purchase and memorialize the experience.
The event tee shirt will never die but time to get beyond the tee. For every band tee sale there 4 customers walking away leaving money on the table. Time to address the elevated merch tastes of a broader demographic and capture the non-tee shirt market.
Elevated merchandise does not necessarily imply higher price point, infact, it can be lower, but it does mean a design pivot to something new anf fresh, a merch upgrade!
Additionally, according to Nielsen Music approximately 23% of Americans buy artist merchandise at the venue. Merch purchase are chosen over music purchases
